Monday, August 27, 2012

The PNGP Saga - Ch. 5 - The Times Of Change and Reborn Creativity

  After several months of trying new marketing techniques, new booth setup styles, and the slew of other ideas we gave a try, our company began to take a new shape and form. We became more professional and organized, more efficient and experienced. We began to establish ourselves in the vendor networking world and with a with more local small businesses. We tried and kept several ideas, and likewise tried and discarded equally as many. A few ideas that we tried and found wanting, were our door-hanger campaigns, as they didn't seem to be a huge hit in our trial areas, based on lack of response. And, our first edition of our Bi-Weekly Newsletter was a flop. While its' design was amazing, it was created in a beast of a program, that wasn't very user/creator friendly via emails. Most of our ideas however, we tried in a few different ways, and found to be very helpful! These ideas included a new start to revising our website and marketing materials, a new edition of our logo, a new promotional photo album for our booth and much more!
   We went through some tough times in the household, including things like the pains of Digby going through (and recovering) from kidney failure, Lauren's moms' dog slowly giving in to old age, and other sad and tough times of that nature. We hit a few slower times and a few fast-paced, busy times that added to the stress, but the household adapted new methods to work through them, persevered and pushed ahead. I am happy to say, that Digby made a good recovery and pulled through the tough times, as did Lizzie (at this time), Lauren's Great Dane.
   Towards the trailing end of the stressful times, the light at the end of the dark times began to shine through, as Digby recovered and Lizzie began to stabilize, business continued to flourish and the household began to settle into a calm, balanced routine again. New ideas began to surface again, such as ideas of hosting future events, creating a Small Business Vendor Networking group,  new ways for our booth setup and more! With the wheels and gears turning once again, PNGP charged ahead into its new era of Growing and Expanding!

Saturday, August 25, 2012

The PNGP Sage - Ch. 4 - The Industrious Stage

   Throughout the next several months, we setup our booths at various types of events that allowed promotional booths for services, and began to perfect our setup and approaches to marketing via these events. As events are fairly spread out in timing, and some months have many options for ones to attend, while others hold very few events being hosted, we also spent a lot of time perfecting our running of both household and company structure.
   We tried new methods of marketing such as door hanger campaigns in various areas, new online niches like meetup groups and professional online groups. We set up dozens of new charts for recording key information needed to be remembered around the house, such as cleaning, dog belongings, medicine logs, yard maintenance tasks, etc, to make us more proficient, organized and professional. Hours and hours seemed to be poured into our service, and thus far, we are in awe of the support of our clients, friends and family that has lead us to where we are today!
   Our brain-storming of new ideas that we could add in to our current service, without taking away from the quality of our main service either, continued throughout this time. Over time, we began to learn more and more about the quirks of the business world, and about its' various types of Ups and Downs. Our business knowledge and experience, began grow along with our company, and our ability to provide more services was expanded through these too. Through the feedback we were given, we added our first additional service, our Day Visit Program! The addition of this service, led the company into, the Expanding and Changing Stage of the PNGP Saga!